![]() Subaru is the Japanese name for the Pleiades star cluster, which in turn inspires the Subaru logo and alludes to the companies that merged to create FHI. ![]() We translated it into English, and the positions of the. Subaru also offers turbocharged versions of their passenger cars, such as the Impreza WRX.įuji Heavy Industries, the parent company of Subaru, is currently in a partial partnership with Toyota Motor Corporation, which owns 16.5% of FHI. The original of this article was published in Japanese, 2015 on Car Design Academys Japanese website. The lone exception is the RWD BRZ introduced in 2012. Subaru is known for its use of the boxer engine layout in most of its vehicles above 1500 cc as well as its use of the all wheel drive drive-train layout since 1972, with it becoming standard equipment for mid-size and smaller cars in most international markets as of 1996, and now standard in most North American market Subaru vehicles. Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries, the twenty-sixth biggest automaker by production worldwide in 2011. The company's marketing targets those who desire its signature engine and drive train, all-wheel drive and rough-road capabilities, or affordable sports car designs.Subaru is the Japanese name for the Pleiades star cluster M45, or the "Seven Sisters" (one of whom tradition says is invisible – hence only six stars in the Subaru logo), which in turn inspires the logo and alludes to the companies that merged to create FHI.įreebase 0.0 / 0 votes Rate this definition: In Western markets, Subaru vehicles have traditionally attracted a small but devoted core of buyers. Subaru also offers turbocharged versions of their passenger cars, such as the WRX, Legacy and Outback XT, Ascent, and formerly the Legacy GT and Forester XT. The lone exception is the BRZ, introduced in 2012 via a partnership with Toyota, which pairs the boxer engine with rear-wheel-drive. Both became standard equipment for mid-size and smaller cars in most markets by 1996. The Symmetrical All Wheel Drive drive-train layout was introduced in 1972. Subaru (スバル) ( or Japanese pronunciation: ) is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the twenty-first largest automaker by production worldwide in 2017.Subaru cars are known for their use of a boxer engine layout in most vehicles above 1,500 cc. Because Subaru exceeded beyond anyone’s wildest expectations, and became a major international brand, FHI actually changed its entire corporation’s name to Subaru.Wikipedia 0.0 / 0 votes Rate this definition: What happened to Fuji Heavy Industries?įuji Heavy Industries is known as the manufacturing conglomerate that created Subaru. By naming itself Subaru it literally named itself after the constellation, but also communicated the philosophy behind five competitors becoming a single company. The new company chose the Pleiades as its logo and represented it as one bright star (FHI) and five smaller stars (the five companies that formed the conglomerate). This conglomerate built chassis and buses and scooters. In 1953, five major manufacturers combined to form Fuji Heavy Industries Ltd (FHI). Subaru logo | Metin Aktas/Anadolu Agency/Getty Images Car Manufacturer - a division of Fuji Heavy Industries (Subaru Japanese for Pleiades and 5 stars represent FHI divisions), known for utility and. The first executives of Subaru chose this name to communicate the company’s history. The word Subaru has a double meaning because it translates to “unity” and unity is also the Japanese name for the Pleiades star cluster. Two of the stars are so close together that this cluster looks a bit like one very bright star and five dimmer stars. To the naked eye, it does not look like seven stars. This is because it is actually part of the Taurus Zodiac constellation, which is covered by the sun in the spring. You can see Messier 45 especially well in the Northern Hemisphere during the month of November. ![]() ![]() According to the story, Zeus placed them in the sky to protect them from Orion, the hunter. In Greek mythology, these seven stars are actually the seven daughters of Atlas and Pleione, who were nymphs known collectively as the Pleiades. The scientific name of the Pleiades is Messier 45 (or M45). In the Western world many use the Ancient Greek name Pleiades for this cluster, or simply call it the “Seven Sisters.” Pleiades constellation | Universal Images Group via Getty Images The Japanese call the Pleiades constellation “subaru,” which means unity. But this Japanese word’s literal translation is “unity.” In a word, it communicates the mission of the five companies that merged to create Subaru. This cluster of stars happens to be the same one depicted in the Subaru brand’s logo. ![]() In Japan, “ Subaru” is the name of the Pleiades constellation. ![]()
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